ASMR (Autonomous Sensory Meridian Response)

 ASMR (Autonomous Sensory Meridian Response)



Imagine you had a hard day, your body is dying out of ache, you are depressed for some reason, maybe a bad day at school or at work, or you are having anxiety attacks, you are under constant pressure, or can’t focus on your work, you are unable to sleep. In these cases, ASMR might be a great escape for you.


ASMR stands for Autonomous Sensory Meridian Response, it is a sensation that is released from the brain and makes your body and mind relaxed. It is known as brain massage, it's triggered by placid sights and sounds such as whispers, accents, and crackles.



Origin of ASMR

The sensation was coined in 2010 by Jennifer Allen, who started a Facebook group called ‘Whisper Therapy’ to bring attention to the phenomenon. From there, it spread like wildfire. People started sharing their own personal triggers, sounds and blows of whispering, ASMR started firing all over the internet. There are now thousands of YouTube channels devoted to ASMR, and the community is growing more and more.



How ASMR proceeds

Basically ASMR is a set of relaxing sounds, sounds that people hear & experience virtually. Content creators on YouTube create these relaxing atmospheres so that one can live the moment. All you need is to play an ASMR video on YouTube, choose what type of video soothes your body and mind, dim your lights, plug in your earphones and level up the volume to full. Done! You are ready to enjoy ASMR. 



        

Benefits of ASMR


Watching a few calming ASMR videos before bed can help you relax and drift off to sleep in case you're having trouble falling asleep. There are even entire channels where you can find tons of videos with different sounds and visuals that are designed to help you get some sleep. Moreover, people even use them as a way to manage their anxiety, depression, or to focus at work. In case you’re not into videos, or you are at work, you can just listen to audio tracks and make yourself calm. It also helps in the case of ADHD.



Best ASMR Channels on YouTube


Each channel has its own unique style, and you can easily find one that suits your taste. As every person has their own taste, their own choice, it is not necessary that one type of video will be liked by all or one will feel relaxed in any ASMR, thus every ASMR creator wants to provide their unique style of making you feel relaxed. For example, GentleWhispering is known for her soft voice and gentle approach, her soft voice and movement creates a soft atmosphere.



Brand marketing through the ASMR trend

George Hamilton, in this YouTube video plays Colonel Sanders, murmurs sweet nothings about pocket squares while enjoying the sounds of KFC's new crispy fried chicken.

A marketing campaign by Lindt Chocolate aimed to evoke a FEELING.


Drawbacks of ASMR

As ASMR has gained more attention, researchers have started looking into its potential use for different conditions. Although still now no medical research could find a major harmful effect on the body. But some people stated that ASMR created disturbance among them. Some people may cringe at ASMR because they have misophonia, which means “hatred of sound”.


Location: Dhaka, Bangladesh

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